Daniel was lead writer on the massive, star-studded launch campaign that brought cultural icons, The Muppets, back to primetime television. Executed in a mockumentary style, where Muppets and ABC stars mix it up on camera and behind the scenes, the campaign garnered major praise from press and fans alike.
PRODUCTION COMPANY: SOAPBOX
In collaboration with visual effects specialists Nathan Robinson & Andrew Sinagra of NTROPIC, Daniel directed this tease specifically targeting basketball fans for Rising Star, an interactive music competition where voter's faces appear in front of the performer on a giant digital wall in real time.
The spot aired throughout the 2014 NBA Finals.
AGENCY: BLACK LABEL
Daniel composed the music for this visually distinctive ad for the Lexus IS Sport Sedan directed by the award-winning François Vogel(director of the famous HP Picture Book series of spots).
DIRECTOR: François Vogel
AGENCY: TEAM ONE
In 2009, Daniel launched the award-winning Modern Family and was responsible for the on-air marketing of the show for the first two seasons.
Here are two spots that were shot in collaboration with show creators Steve Levitan & Christopher Lloyd for The Oscars and one of the original launch spots using show clips. The tagline, "one big(straight, gay, muli-cultural, traditional) happy family," was also used for the print campaign.
Collaborating with show creators Scott Moore & Jon Lucas(writers of The Hangover), Daniel directed and edited this series of launch spots for the binge-watch worthy comedy Mixology.
PRODUCTION COMPANY: YADA LEVINE
Daniel was the editor of this commercial spoof for James Van Der Beek's faux line of super skinny denim, Beek Jeans, featured on the irreverent comedy, Don't Trust The Bitch in Apartment 23.
Reminiscent of a black and white Calvin Klein ad from the 90's, Van Der Beek dares to ask the question, "Who doesn't love BJs?"
The spot was profiled on Entertainment Tonight and featured in Glamour, The Huffington Post, Lucky, The LA Times, The Hollywood Reporter, and BuzzFeed.
AGENCY: STUN CREATIVE
Daniel scored this wickedly funny spot about a young woman who will do absolutely anything to obtain the hottest new fashion accessory from designer Susan Fitch.
DIRECTOR: Russ Lamoureux
PRODUCTION COMPANY: BISCUIT FILMWORKS
AGENCY: Y&R CHICAGO
COMPOSER: Daniel Bernath
Daniel wrote and co-directed this playful launch spot for Selfie, starring Karen Gillan and John Cho.
Agency: Engine Room
Daniel has done a lot of work with ABC's most watched show, Dancing With The Stars.
For the Spring 2015 season, Daniel directed the industrial meets glitter party shoot that spawned a ton of content including this rockin' launch spot.
For seasons 9 & 10, he worked with visual effects company Leroy & Clarkson to create these signature launch spots that take you from the desert to the rooftops of downtown Los Angeles.
For the launch of The Goldbergs, Daniel directed and edited this "In Theater" piece that introduced movie goers to the new 80's comedy.
Daniel recently directed, performed in, and edited this music video for "It's All About the Girls," a song he wrote and produced for one of his musical side projects, The Derelict Kicks.
A throwback to the 80's, singer/guitarist Daniel and drummer/comedian buddy Derek Miller(Wedding Band, Secret Girlfriend) perform the tune and referee a match between a bunch of sexy, badass roller babes.
Daniel used his musical and editing skills to create this fun and ridiculously catchy digital clip for the comedy Happy Endings.
It quickly became the most shared clip on the show's Facebook page.
In 2000, Daniel's band Sumack released the album, Now Hear This, on V2 Records.
Take a listen...
Daniel created a campaign called "Man Date" for the launch of a new male-driven comedy block.
He composed the music and produced this signature launch spot that embraces and has fun with the fact that ABC's audience has been traditionally female.
Daniel directed this spot specifically for the NBA Finals. featuring the cast and Chicago Bulls legend, Scottie Pippen, who guest starred on the show.
Daniel wrote, recorded, performed, and co-directed this comedy rap music video for all the folks out there who make promos.
It was used to open the 2008 Promax Awards in NYC and quickly went viral in the television marketing community.
Daniel directed this launch spot for the ABC comedy, Mr. Sunshine, starring Matthew Perry and Allison Janney.
Daniel composed music for these show opens for the male-skewing cable network G4(now Esquire).
Daniel was the Creative Director for the first two seasons of Ugly Betty.
Here's a launch spot from season two combining live action and CG.
The UK pop star Mika was enlisted to re-write the lyrics to his song "Big Girl" and "Hey Betty" was born.
The spot won a Promax Gold Award.
Daniel was tapped by Food Network to compose the music for this launch spot for Feasting On Asphalt.